The brief
Yayla Agro Gıda had a new freeze-dried fruit product and needed a brand around it. Vibes Freeze Dry was the answer: a sub-brand with its own site, visuals and social presence.
This was an academy-industry collaboration study, not a commercial engagement. The old portfolio states that it has no official standing as client work. I was one member of the team, and the work ran through the summer of 2024.
What I did
I designed and built the brand website, vibesfreezedry.com. The site carried the product story and a content section on the hidden "vibe" of each fruit.
I produced the graphic design for the brand, from the logo and key visuals to the social assets.
Social media content
Twelve Instagram posts for the @vibesfreezedry account, each built around the "Senin Vibe'ın" line: a fruit, a mood and a moment (Sunday breakfast, the office, the gym, a trip). Product shots, lifestyle scenes and the launch posts for the "What is your current vibe?" automation.
Instagram automation
I also set up an Instagram automation in ManyChat called "What is your current vibe?". It is a message tree. It asks the user a series of questions in direct messages and then tries to guess their current vibe.
Alongside these, the team wrote an ad film script, "Senin Vibe'ın", as part of the same study.
The result
The study was presented to Yayla. Since it was not a commercial project, there are no sales or traffic figures to report, and I do not claim any here.