The brand
Phyto was born from the vision of Patrick Alès, a pioneering hairdresser with a passion for plants and hair care. In 1967 he introduced Phytothérâtrie, the idea of using plant-based treatments for hair, under the motto "Primum, Non Nocere": first, do no harm.
Today Phyto continues that legacy, combining botanical expertise with scientific innovation to create natural hair-care that respects the health of the scalp and hair.
The work
Storefront design on Shopify for the brand's Turkish store, tr.phyto.com, modelled on the French store and built with the agency The Leap Hub and the Markethinkers team in September 2024. The brief was to carry the heritage and botanical identity into a clean, conversion-focused e-commerce experience: menu structure, store locator and the revision rounds that followed.
