The brief
Boyner Gift GPT began as our graduation project at Anadolu University, from Boyner's brief on its gift cards. The team built a brand platform, hediyedemek.com ("all roads lead to those who want to buy gifts"), with a 360-degree campaign under the line #ŞahsınaMünhasır and, at its centre, a chatbot that gives personalised gift recommendations.
Building it
The heart of the work was the prompt. My teammates and I wrote one of roughly 1,860 words, the single most important piece for making the chatbot behave. Writing it shaped both the specifications we set and the edge cases we found by using it as real users would.
The site ran on WordPress. I added the code generated with the OpenAI
widget and injected it into the <head> tag over FTP, so the advisor sat on
every page of the platform.
Note
Gift GPT is currently offline; the OpenAI credits ran out after the project. The campaign visuals are on my Behance under "Boyner X Şahsına Münhasır".