The client
Get Camera Crew is an Amsterdam-based video production agency that supplies camera crews worldwide, working with bilingual crew members who have three or more years of experience. Pre-production meetings, insurance verification and clear communication keep every shoot smooth. None of that was being found in search.
The approach
This was the pre-ChatGPT era, so the workflow was tool-led. I used Outranking to identify the most-searched keywords in the niche and to generate content briefs matched to what people were actually looking for. Surfer SEO then guided which topics were in higher demand on the pages built for each keyword, so new content kept compounding on what already ranked.
I wrote an industry series on video marketing strategy (fintech, healthcare, gaming, hospitality and more) and the service and location content that went with it. In total, 106 articles on the site carry my byline, published between June 2022 and July 2023.
I also contributed to the service and location pages during the site's migration from WordPress to Webflow, carrying the SEO structure across the platform change rather than starting over.
The result
According to Google Search Console during my time on the project (2022 to 2023), monthly clicks climbed from about 100 to 2,800, with an average of 139K monthly impressions. These are the figures I reported at the time; I have not re-measured them with third-party tools, and rankings have moved since.