The client
Aydınlar Makine Metal has produced machine metals, primarily for defence-industry companies, for 60 years. Deep expertise, almost no digital visibility.
The strategy
The plan was to foreground the products through search. Working through the agency Zeze Atölye, I wrote product-focused SEO content in Turkish and English and structured it so that each product family had a page that answered a buyer's actual query, not a brochure line.
The result
By my own count in 2024, the site drew roughly 10,200 visitors a month and about 120 pages sat in Google's top ten. Re-measured with a third-party tool in October 2026, the site ranks for about 360 Turkish keywords, 130 or more of them in the top 10 (DataForSEO estimate), with an estimated 9,500 monthly organic visits. The site has kept publishing since my work ended, so not all of today's rankings are mine; the scale, though, is consistent with what I reported at the time.
For a B2B supplier that had almost no search presence, that is the whole point: SEO-focused content and genuinely useful content are not opposites.