Phyto Paris

Phyto was born from the vision of Patrick Alès, a pioneering hairdresser with a passion for plants and hair care. In 1967, he introduced Phytothératrie, the revolutionary concept of using plant-based treatments for hair, embodying his motto “Primum, Non Nocere” — first, do no harm. Today, Phyto continues Alès’ legacy by combining botanical expertise and scientific innovation to create effective, natural hair care solutions that respect the health of the scalp and hair.