BlueMark Academy is a leading provider of world-class training solutions, offering both live classroom and video-based courses designed to meet the evolving needs of businesses and individuals.
Agency: Zeze Workshop
Year: 2020-2022
URL: https://bluemarkacademy.com
BlueMark Academy was the first project where I created my SEO strategy and created content. The most important thing I learned from my experience there was this:
Before creating any content to promote your product or service, whether it’s a website, a poster, a billboard, or a social media post, there are two things you need to focus on: Use cases and most importantly, pain points.
Here we focus on questions that potential users who might enroll in BlueMark Academy’s courses might ask. By producing content on many of the keywords we focused on, we ensured that people interested in the courses came to the site. After our work, BlueMark Academy gets approximately 3,800 monthly traffic volume from scratch.
According to Google data, 92% of users click on the first search page. Therefore, it is very important how many of your pages are in the first 10 positions. Approximately 90 pages of BlueMark Academy appear on the first page of Google searches.
