Aydınlar Makine Metal is a company that has been producing machine metals, primarily for defense industry companies, for 60 years.
The strategy we determined for Aydınlar Makine Metal was to emphasize the products with the use of SEO tools. After our work, the company became able to receive traffic not only from search engines but also from virtual assistants such as Gemini.
Aydınlar Makine Metal’s website is visited by approximately 10,200 people every month.
Location: Türkiye
Agency: Zeze Workshop
Year: 2022-2023
URL: http://aydinlarmakinametal.com.tr/
We can say that the products that are desired to be sold the most are emphasized in line with the SEO strategy developed together with the company’s marketing team. As you can see in the table, the company can get significant traffic in the searches of many products it wants to highlight.
There is a marketing proverb: “Where is the best place to hide a dead body? The second page of Google search results.”
Aydınlar Makine Metal is quite successful in positions on Google. It has approximately 120 pages that appear in the first ten positions, that is, on the first pages of the SERPs. This means that the vast majority of the pages on the site can be found and reached through searches.
Here, we see once again that digital marketers who do work that does not appeal to the user under the idea of producing SEO-focused content are wrong.
Because it is not only search engines that appreciate the success of Aydınlar Makine Metal. Aydınlar Makine Metal has a site that also receives backlinks from other sites and achieves this without any investment. More than 90 of its pages have been referenced by other sites. This is quite valuable data.