I’ve been developing an all-in-one platform designed to simplify reporting and media planning workflows. The platform enables users to pull data from advertising platforms and transfer it seamlessly into Excel files or interactive dashboards, optimizing manual reporting processes.
Since platforms like Meta and Google Ads require being an official entity to access live data, the current version works by automating report exports and uploading them instead.
In future iterations, I aim to integrate APIs to allow direct live data connections, making the process fully automated.
Key Features
• AI-powered reporting screen ready to present directly to clients
• Campaign-based Excel exports for fast performance summaries
• Budget control and overbudget tracking
• Platform benchmarks for cross-channel comparison
• Taxonomy tool for structured campaign naming
• UTM builder for consistent tracking
• And more tools designed to streamline your reporting process
Next Steps
Planned developments include:
• Audience targeting automation using platform APIs
• Invoice parsing into structured, analyzable tables
• Automated payment order generation
• A smart extension that interprets internal media setup processes
Note: Brand and campaign information shown in the demo video represents mock data for illustrative purposes only.