UM Ad Compliance Tool is designed to prevent errors during digital media planning. It helps advertisers implement media plans more accurately and efficiently by providing real-time alerts, ensuring the smooth completion of campaigns. Currently, it supports Google and Meta campaigns, with plans to expand to other platforms in the future.
I played an important role in the development of the extension by controlling the inputs and buttons on the advertising platforms using methods similar to those in Google Tag Manager.
Year: 2024
Agency: Universal McCann